As the leading media brand within the Infopro Digital group, L’Argus de L’assurance organizes “Les Argus d’Or” to reward the most innovative insurers in the market. 15 trophies will crown the projects, initiatives, and campaigns that are driving change in a sector known for its dynamism
Video, the undisputed pillar of the (new) B2B buying journey
Millennials now account for 75% of B2B purchasing decisions. Digital-savvy, they demand a playful and sometimes entertaining experience, making video one of the most effective conversion formats.